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About Us

Marketing and Communications serves as NMSU’s public information, marketing and media relations office. We represent the NMSU brand in all aspects of our work and support the strategic communication initiatives of the university through integrated storytelling.

We provide leadership that guides NMSU's communication strategy. Through the development of internal and external communications, our office promotes the university, leads the way with key messages, and strengthens relationships with key stakeholders. We create, curate and publish content across our hallmark publications and channels, work with media on stories, and coordinate communication projects in service to the university mission and vision.

Whether you’re a journalist on deadline or a NMSU communicator, our award-winning team is here to help share the best of NMSU with the world.

 

Our Team

Marketing and Communications is led by Associate Vice President Justin Bannister. The unit is organized under three focus areas:

News and Media Relations

Overseen by director Amanda Bradford, News and Media Relations is the university news office for internal and external communication and handles all media relations; and home to the Cooperative Extension Service (CES) and Agricultural Experiment Station (AES) publications unit that provide practical, research-based information to help improve your life. 

Marketing and Brand Development 

Under the direction of executive director Melissa Chavira, NMSU's marketing, web, and brand development initiatives include use and protection of university trademarks, web governance, advertising and promotion, social media; and creative production of photography, design and video.

University Broadcasting (KRWG Public Media)

KRWG public media endeavors to facilitate New Mexico State University outreach by providing public radio and television services to southern New Mexico and West Texas. KRWG Broadcasting is a significant and trusted resource for a wide range of news, cultural and entertaining media programming. The team is led by general manager Adrian Velarde.

Leadership Team

Justin Bannister

Melissa Chavira

Amanda Bradford

Marketing Team

Jeany Llorente Ontiveros
Jeany Llorente Ontiveros

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Jesse Martinez
Jesse Martinez



Baylee Banks
Baylee Banks

Creative Team

Gerald Rel
Gerald Rel

Reyna Diaz
Reyna Diaz

John Bachman



Tarran Jackson
Tarran Jackson

John Reyes
John Reyes

Social Media Team

Melissa Rutter
Melissa Rutter

Web Team

Eddy Soto

Taysha Walter
Taysha Walter

Roland Reyes
Roland Reyes

News Team

Minerva Baumann

Tiffany Acosta
Tiffany Acosta

Adriana Chavez



Carlos Lopez
Carlos Lopez

Tatiana Favela
Tatiana Favela

Isabel Darancou
Isabel Darancou

Extension Publications Team

Frank Sholedice
Frank Sholedice

Administrative Support Team

Leslie Sanchez

Joann Thomas